The influence of social media has reached a new height, with leading IT public relations firm, Brew PR launching a Twitter only campaign for client, WordNik. But it's not what you think. The campaign was not run through Brew's Twitter account, nor did it use WordNik's. Brew PR made a strategic decision to use the influence and popularity of her close friend Kevin Rose, the founder of Digg, to release one tweet mentioning the benefits of WordNik to his 759,310 followers.

The results were outstanding, 1.43 million people saw the tweet about WordNik (either directly from him or by having it forward to them by someone else) by 6pm on the first day of WordNik going live and 400,000 people visiting the WordNik website on the first day. The following week the buzz surrounding WordNik was so strong that USA Today and the Wall Street journal both wrote articles about it.

Another highly innovative campaign was run by Topsy (a Twitter search engine) who also recently ran a single media campaign, choosing to launch on leading technology blog, Tech Crunch. The results were perhaps more exciting, Topsy has over 577,000 search results on Google, compared to the 56,000 for WordNik. Topsy also rakes in 1,184,439 visitors in a slow week, WordNik around only 49,816 visitors in a regular week.

What does this mean? It certainly proves that the power of these online campaigns cannot be ignored... as seen they are a great launching tool and hold enormous interaction and influence to create a campaigns with long lasting results if you can you tap into the right audience or in the case of WordNik the right Twitter account...