Never being one to stick to conventional, Kit Willow has commenced the launch of her Spring Summer 2011 with a fierce growl, choosing to use video marketing to get the attention of Fashion critics. The short film titled Lady into Cat, is beautifully isolated and wild, showcasing the ‘Untamed Wisdom' collection on Australian model, Emma Balfour. The short film is some of fashion photographer, Sharif Hamza's best work, capturing the seductiveness of the fashion, the wilderness and the majestic puma seen lurking throughout the film. Witness the wild at its best at www.willowltdcom

We've had an absolute spoonful of the recent influx in charm bracelets. Don't get us wrong, we love the charm bracelet but finding something unique is proving quite difficult. Lucky for us The Spooning Society has given fashion lovers a solution with their quirky range of jewellery fit for any occasion. Creator Tory Bauer  is taking old spoons and turning them into vintage pieces, The Spooning Society proving the old saying, "one person's trash, is another person's treasure"quite true. With a collection of bracelets, decadent earrings and precious necklaces there really is something for the all of Melbourne's fashion brave.

Featuring in this months Frankie magazine, this little secret will be snatched up in no time. Get in while its still a bit kooky to 'spoon'.

Local Melbourne jeweller Lucy Folk is the brain behind this gorgeous accessory. Her three collections are called Seafood, Pasta and Nibbles - who knows what food group will be next? The food inspiration comes from hanging around her father’s café from when she was knee high to a grasshopper. Her jewellery is stocked at Alice Euphemia in Melbourne’s CBD and Arabella Ramsay in Armadale. Ahh what a clever cookie! 

Melbourne is known for good coffee. Since most of us have two or more coffees per day the non-recyclable cups contribute to an enormous amount of landfill. So as a means to maintain coffee drinking standards and save the environment, Abigail and Jamie Forsyth created the KeepCup. The KeepCup is reusable and colours can be mixed and matched to your liking! Baristas all over Melbourne are happy to put your coffee in your own eco-to-go cup! Stylish and reusable - Loves it!   

Has anyone notice this hideous winter trend of socks and open toe shoes? I think comes close to being as tragic as crocs! As you can see above, Burberry tried to make it work, but it is just looks like a 1940’s wannabe housewife! Thoughts?

It really is hard when you go and visit your chic friends overseas and don't know what souvenir to get them! The days of daggy opals, pencil size clip on koalas and boring books on Melbourne have now been thankfully replaced by the Melbourne scarves!! These gorgeous silk scarves have prints of various historic Melbourne buildings, which are sure to impress, even the most internationally stylish of friends!

It’s that time of year again where the who is who of Melbourne come together to celebrate fashion at Melbourne Spring Fashion Week! From the 30^th of August till the 5^th of September Melbourne will be covered from head to toe with designer clothing and accessories. Girls get ready to strut your stuff coz the models are in town! oohh I smell a walk off! 

Shag, I'm not talking about the British term for getting it on, but rather my favourite vintage shop! Located all around Melbourne each store feels like you have stepped back in time and fallen deep into your grandmother's closet! Eye-popping colours from the 60's, big fur coats from the 70's and shoulder pads straight out of the 80's there isn't one fad they have missed out! Different types of shoes line the bottom of the racks and glass cabinets are packed with large faux diamond rings and oversizes necklaces. So the next time you feel like having a bit of fun with fashion, or you simply have decade dress up party head to Shag for some inspiration!

We all love a pair of Ray-Bans, but you are going to love them even more now that you can frame them! Ray-Ban has teamed up with a bunch of creative designers to produce Rare prints. Artists such as Matt W. Moore and Paul Reilly have signed and numbered these limited edition posters, making any art collector feel at ease. Who knew a fashion icon cold be immortalised in such a grovvy way?! 

Kit cosmetics have just created this gorgeous makeup bag. How cute!!