Never being one to stick to conventional, Kit Willow has commenced the launch of her Spring Summer 2011 with a fierce growl, choosing to use video marketing to get the attention of Fashion critics. The short film titled Lady into Cat, is beautifully isolated and wild, showcasing the ‘Untamed Wisdom' collection on Australian model, Emma Balfour. The short film is some of fashion photographer, Sharif Hamza's best work, capturing the seductiveness of the fashion, the wilderness and the majestic puma seen lurking throughout the film. Witness the wild at its best at www.willowltdcom

We've had an absolute spoonful of the recent influx in charm bracelets. Don't get us wrong, we love the charm bracelet but finding something unique is proving quite difficult. Lucky for us The Spooning Society has given fashion lovers a solution with their quirky range of jewellery fit for any occasion. Creator Tory Bauer  is taking old spoons and turning them into vintage pieces, The Spooning Society proving the old saying, "one person's trash, is another person's treasure"quite true. With a collection of bracelets, decadent earrings and precious necklaces there really is something for the all of Melbourne's fashion brave.

Featuring in this months Frankie magazine, this little secret will be snatched up in no time. Get in while its still a bit kooky to 'spoon'.

It’s that time of year again where the who is who of Melbourne come together to celebrate fashion at Melbourne Spring Fashion Week! From the 30^th of August till the 5^th of September Melbourne will be covered from head to toe with designer clothing and accessories. Girls get ready to strut your stuff coz the models are in town! oohh I smell a walk off! 

We all love a pair of Ray-Bans, but you are going to love them even more now that you can frame them! Ray-Ban has teamed up with a bunch of creative designers to produce Rare prints. Artists such as Matt W. Moore and Paul Reilly have signed and numbered these limited edition posters, making any art collector feel at ease. Who knew a fashion icon cold be immortalised in such a grovvy way?! 

Today is the opening of the musical West Side Story in Melbourne! 

Emily Abay, Melbourne’s darling girl behind the lens has shot for some of Australia’s most famous fashion magazines such as Vogue, Cleo, Oyster and Fashion Journal. A graduate of RMIT, the freelance photographer has also worked for labels such as Bardot, Friends of Couture and Friend of Mine. The unstoppable force of sheer talent is making a big name for her self, so keep your eyes open for Emily to see what she snaps next! 

Richmond is home to many top bars but my personal favourite is Der Raum. Ok so when you walk in and peer over the bar it might look like some weird science class but don't let dry ice and cups on fire frighten you! They have won numerous awards such as cocktail list of the year, the world's Top Ten Bar's for 2009 and Bartender of the year. The roof over the bar area is covered with hanging bottles and tools to make the unique signature cocktails. Some of the Der Raum classics consist of "Pharmacy" which is served with a citrus pill, syringe filled with sweet Italian bitters and a pot filled with pear and roasted capsicum gin. A clever mix of themes, ideas and flavours its definitely a must see!

Kit cosmetics have just created this gorgeous makeup bag. How cute!!

Trying to chase away your winter blues but don't want it to cost you and arm and a leg? Sabai Day Spa in South Yarra will literally transport you to the shores of Thailand. Their winter special offer hot oil massage on Tuesday's offers their clients 10 per cent off (valid only till August 10th). A traditional Thai massage will only set you back $79 - not bad for one hour of total bliss!

Australia's favourite accessories brand Oroton has a new face of for their Venice collection. Daria Werbowry looks so smashing in their advertisements, I'm sold on whatever bag she is wearing! Nice choice Oroton!