Sick of being bullied? Push up against a locker? Having your lunch money stolen?  Well here is your solution! Twin eight- year- old boys Jared and Justin Serovich of Columbus, Ohio have invented the world's first bully-proof underwear!
The ‘Rip Away 1000', is putting Bonds to shame as their underwear uses such advance technology. These undies make use of rigged boxers and fabric fasteners, which prevent the bully from hoisting it up. Thus avoiding a sorrowful wedgie!

Baskin and Robins, Ben and Jerry's, and New Zealand ice cream have nothing on this London ice cream boutique! The latest flavour appropriately called "The sex pistol" is filled with Ginkgo, Biloba, Arginine, and wait for it... Viagra. Just in case that wasn't enough excitement a shot of La Free Absinth is drizzled over the top!....HOLD ON TO YOUR PANTS! It costs 11.99 English pounds and the only catch is that you have to be 18 and over to experience it! Don't get too excited, it's only one per customer and trust me, the people who work there would have to be blind not to know if its your second round!

The Icecreamist boutique will open on the 10th of September at Selfridges in London.

Who needs a laptop and internet connection at home when you can use the local Apple Store to get famous. This kid will be big.

As much as I love Gmail, those pesky ads that respond to the jist of incoming emails (through key word surveillance) have bothered me for sometime. Now you can do something about them. Joe McKay noticed certain sensitive or disturbing phases cancelled out Google's ads. Try sending a message with the term "suicide genocide polkacide" or "tragedy school shooting" embedded in the email (with a explanitary note to the receipient!) and see what happens. More on Joe's discovery here.

I have been searching the interwebs high and low this week to find the incredibly rare and unbelievably gorgeous Mac eyeshadow in Crème De Menthe. In fact it's so lovely that once again I have run out after only a few months. Whilst my extensive search proved fruitless typing the words ‘crème de menthe' and ‘cocktail collection' into Google has provided me with much inspiration for this week's Drink! post.

So without further lamentations or celebrations over the illusive eyeshadow let's make the delightfully named ‘Arise My Love'. Who could resist such a charming and simple cocktail?

Pour 1 teaspoon of Crème de Menthe into a champagne flute. Fill flute with the champagne or sparkling of your choice. Drink!

PS - if anyone knows where I can find the aforementioned eyeshadow, there's a paper bag of unmarked currency with your name on it!

This barista-fueled romp through the world's best (and worst) caffeine houses, is published by Ryan Monro (of Cat Empire fame). Talk about passion - Ryan on Coffee has posted every single coffee he's ordered since 2007.

Ducati's new Streetfighter sports bike is being launched in Melbourne tomorrow night. icon.pr has been busy preparing a list of celebs and Ducati fans to help celebrate the launch, and get hands-on with this innovative and sexy beast. If you didn't make the list (invitation only sorry) but wanted to book a test ride, Ducati City in Elizabeth Street can fix you up. We'll post some party pics tomorrow...

UPDATE: Check out the launch over at icon.pr